Lidl to Open Store in Belgrade and 14 other ones

07 Nov 13
Lidl to Open Store in Belgrade

The German food retail giant will open its first store in Belgrade in the municipality of Rakovica where works are due to start in 2014.
Vecernje Novosti

Officials in Rakovica have confirmed that the discount chain will open their first store in the capital in their municipality.

“The company has assured us that the construction works will start in 2014,” the municipality said on October 29.

The store in Belgrade will likely open at the same time as 14 other stores across Serbia, as company policy is to open several stores at once.

The company has bought land in several Serbian towns and cities, including Valjevo, Subotica, Zrenjanin, Novi Sad, Nis and Smederevo.

Under the name Lidl Serbia Supermarketi, Lidl registered in Serbia in December 2010 with a start-up capital of €20,000.

Lidl discount stores usually cover 1,000 to 2,000 square metres, offering goods at cheaper prices than competitors. The company has its own food brand that is about 30 per cent cheaper than most other goods.